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STITCH BY STITCH, STAY IN THE LOOP

Be the first to unveil elegance, unlock exclusive releases, curated offers, and stories that live on .

Welcome to

El Jafra

Authentic beauty

Heritage in every stitch , luxury in every wear .

Classic beauty

Designed just for you

DISCOVER WHAT’S NEw

MAJESTIC MAROON THOBE

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whatever anything

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ok anything for now

$299

blah blah blah thobe

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Oh yeeeees

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white baby white

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COLOR VIBE

THOBE

STYLISH ABAYA

  • NEW ARRIVAL

SOFT GLOW

HER ACCESSORIES

WELCOME TO

THE ART OF RESISTANCE COLLECTION

We created the Art Of Resistance collection to honor the resilience and beauty of our heritage. Each piece tells a story, crafted to empower and inspire, blending traditional elegance with a bold spirit that stands the test of time.

TOGETHER, 𓂆 WE CAN PRESERVE OUR HERITAGE FOR FUTURE GENERATIONS 𓂆.

𓂆 BE PART OF OUR MISSION 🇵🇸.

OUR STORY

Empowering women to wear heritage with pride.

We started ELJAFRA with a clear vision: to celebrate tradition and redefine it for the present, creating timeless pieces of cultural art. Our collections honor heritage, weaving the spirit of resistance and beauty into every stitch, ready to be cherished for generations.

ABAYA

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Sale price$49.99 USD
Sale price$49.99 USD
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The Art of resistance

Before 1948

A Heritage Embroidered by Women

"For generations, Palestinian women have meticulously embroidered their thobes, creating garments that reflect their personal stories and the identity of their villages. Each stitch carries a legacy of cultural pride, with patterns developed over centuries to symbolize nature, heritage, and resilience. This rich tradition of embroidery has preserved the history of Palestine, passed from mother to daughter as a timeless art form."

pattern of the land

Embroidery patterns on the Palestinian thobe vary by village, with each design reflecting local customs and natural surroundings. From the 'tree of life' motif symbolizing growth and continuity to geometric shapes representing protection, these patterns are a rich tapestry of tradition passed from mother to daughter, preserving cultural wisdom.

"The Nakba's Lasting Impact"

The Nakba of 1948 forced countless Palestinian families into exile, shattering their way of life. With the struggles of displacement and the demands of survival, many women could no longer dedicate time to embroidering their thobes. Yet, the memory of this art and its cultural significance remained strong, serving as a poignant reminder of a lost homeland and the enduring hope to one day return.

Traditional Events and Occasions

“Tatreez, the traditional Palestinian embroidery, graces garments worn during life's most meaningful celebrations-weddings, festivals, and cultural gatherings. These embroidered pieces are more than just attire; they are formal symbols of identity, passed down as heirlooms that honor generations and keep the legacy of our heritage alive.”

join us

At ElJAFRA , we are dedicated to preserving the rich heritage of Palestinian attire by meticulously curating and creating clothing and accessories that honor traditional embroidery, fabrics, and design. We strive to connect the Palestinian diaspora with their roots by delivering authentic, or handcrafted pieces that embody resilience, artistry, and identity. Our mission is to empower each individual with garments that tell the story of our homeland and celebrate the enduring art of resistance.

NEWS

FROM THE BLOG

ECHOES OF PAIN AND PRIDE,THE ONGOING STRUGGLE OF JERUSALEM’S PEOPLE

ECHOES OF PAIN AND PRIDE,THE ONGOING STRUGGLE OF JERUSALEM’S PEOPLE

The Struggles and Resilience of Jerusalem’s People Under Occupation Jerusalem, the city revered by many and claimed by history, stands at the intersection of immense suffering and unwavering resil...

Read more
A GLOBAL COMMUNITY UNITED FOR PALESTINE

A GLOBAL COMMUNITY UNITED FOR PALESTINE

Messages of Love and Solidurity: Our Customers Spaak to Palestine.  

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MEET OUR HEROES

MEET OUR HEROES

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Get to know

Who we are

Vission
We join the continuum of Palestinian art of resistance, reviving our history and preserving the spirit of struggle by bringing the Palestinian attire to every longing soul in the diaspora.