Monthly exclusives
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WELCOME TO
THE ART OF RESISTANCE COLLECTION
We created the Art Of Resistance collection to honor the resilience and beauty of our heritage. Each piece tells a story, crafted to empower and inspire, blending traditional elegance with a bold spirit that stands the test of time.
🕊️With every purchase, a percentage of our sales is donated to support Palestine and Gaza.🕊️
TOGETHER, 𓂆 WE CAN PRESERVE OUR HERITAGE FOR FUTURE GENERATIONS 𓂆.
𓂆 BE PART OF OUR MISSION 🇵🇸.
Chic abaya
Abayas for every Occasion.
Premium Fabrics:Crafted from high-quality materials, each abaya offers a luxurious feel while ensuring comfort all day long.
OUR STORY
Empowering women to wear heritage with pride.
We started ELJAFRA with a clear vision: to celebrate tradition and redefine it for the present, creating timeless pieces of cultural art. Our collections honor heritage, weaving the spirit of resistance and beauty into every stitch, ready to be cherished for generations.
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Zareef Al-Toul collection
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The Art of resistance
Before 1948
A Heritage Embroidered by Women
"For generations, Palestinian women have meticulously embroidered their thobes, creating garments that reflect their personal stories and the identity of their villages. Each stitch carries a legacy of cultural pride, with patterns developed over centuries to symbolize nature, heritage, and resilience. This rich tradition of embroidery has preserved the history of Palestine, passed from mother to daughter as a timeless art form."
pattern of the land
Embroidery patterns on the Palestinian thobe vary by village, with each design reflecting local customs and natural surroundings. From the 'tree of life' motif symbolizing growth and continuity to geometric shapes representing protection, these patterns are a rich tapestry of tradition passed from mother to daughter, preserving cultural wisdom.
"The Nakba's Lasting Impact"
The Nakba of 1948 forced countless Palestinian families into exile, shattering their way of life. With the struggles of displacement and the demands of survival, many women could no longer dedicate time to embroidering their thobes. Yet, the memory of this art and its cultural significance remained strong, serving as a poignant reminder of a lost homeland and the enduring hope to one day return.
Traditional Events and Occasions
“Tatreez, the traditional Palestinian embroidery, graces garments worn during life's most meaningful celebrations-weddings, festivals, and cultural gatherings. These embroidered pieces are more than just attire; they are formal symbols of identity, passed down as heirlooms that honor generations and keep the legacy of our heritage alive.”
embrace it
At ElJAFRA , we are dedicated to preserving the rich heritage of Palestinian attire by meticulously curating and creating clothing and accessories that honor traditional embroidery, fabrics, and design. We strive to connect the Palestinian diaspora with their roots by delivering authentic, or handcrafted pieces that embody resilience, artistry, and identity. Our mission is to empower each individual with garments that tell the story of our homeland and celebrate the enduring art of resistance.
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Who we are
We join the continuum of Palestinian art of resistance, reviving our history and preserving the spirit of struggle by bringing the Palestinian attire to every longing soul in the diaspora.
1. Authenticity:
We honor the authenticity of Palestinian craftsmanship by preserving and promoting traditional techniques and designs.
2. Community:
We are committed to fostering a sense of unity and belonging within the Palestinian diaspora, connecting individuals to their shared heritage.
3. Resilience:
Reflecting the spirit of Palestinian resistance, we embrace resilience in the face of challenges and aim to inspire it in our community.
4. Quality:
We are dedicated to providing high-quality ready-made and handcrafted pieces that stand the test of time, reflecting the lasting beauty of Palestinian artistry.
5. Cultural Pride:
We celebrate Palestinian identity through every stitch, color, and fabric, bringing pride to those who wear our creations.
At El Jafra, we are dedicated to preserving the rich heritage of Palestinian attire by meticulously curating and creating clothing and accessories that honor traditional embroidery, fabrics, and design. We strive to connect the Palestinian diaspora with their roots by delivering authentic, handcrafted pieces that embody resilience, artistry, and identity. Our mission is to empower each individual with garments that tell the story of our homeland and celebrate the enduring art of resistance.
Get Ready for Next Month's Exclusive Lineup!